EVALUATING FDI SUSTAINABILITY IN THE ARABIAN GULF NOWADAYS

Evaluating FDI sustainability in the Arabian Gulf nowadays

Evaluating FDI sustainability in the Arabian Gulf nowadays

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Recent research highlights the significant part that cultural differences play within the success or of foreign investments in the Arab Gulf.



Although governmental instability generally seems to dominate news coverage regarding the Middle East, in recent times, the region—and specially the Arabian Gulf—has seen a steady increase in international direct investment (FDI). The Middle East and Arab Gulf markets have become more and more appealing for FDI. Nonetheless, the present research on how multinational corporations perceive area specific dangers is scarce and frequently lacks insights, an undeniable fact lawyers and danger experts like Louise Flanagan in Ras Al Khaimah would likely know about. Studies on risks associated with FDI in the area tend to overstate and mostly focus on political dangers, such as government uncertainty or policy changes that may impact investments. But recent research has begun to illuminate a crucial yet often overlooked aspect, particularly the effects of social factors regarding the sustainability of foreign investments in the Arab Gulf. Indeed, a number of studies expose that many businesses and their management teams somewhat brush aside the impact of cultural differences, due primarily to a lack of understanding of these social variables.

Focusing on adjusting to local traditions is necessary not adequate for effective integration. Integration is a loosely defined concept involving a lot of things, such as for example appreciating local values, learning about decision-making styles beyond a limited transactional business viewpoint, and looking into societal norms that influence company practices. In GCC countries, successful business connections are more than just transactional interactions. What affects employee motivation and job satisfaction differ greatly across countries. Thus, to genuinely incorporate your business in the Middle East a couple of things are expected. Firstly, a corporate mind-set change in risk management beyond financial risk management tools, as professionals and solicitors such as Salem Al Kait and Ammar Haykal in Ras Al Khaimah would likely suggest. Next, strategies that may be effortlessly implemented on the ground to translate the new mindset into action.

Pioneering studies on dangers associated with international direct investments in the MENA region offer fresh insights, trying to bridge the gap in empirical knowledge regarding the risk perceptions and administration methods of Western multinational corporations active extensively in the area. As an example, research project involving several major international businesses within the GCC countries revealed some interesting findings. It contended that the risks connected with foreign investments are more complicated than simply political or exchange price risks. Cultural risks are perceived as more important than political, economic, or financial dangers according to survey data . Moreover, the research unearthed that while aspects of Arab culture strongly influence the business environment, numerous foreign businesses find it difficult to adapt to local customs and routines. This difficulty in adapting constitutes a danger dimension that will require further investigation and a big change in exactly how multinational corporations operate in the region.

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